Tag: health

Apple’s AirPods Pro 2 Revolutionize Hearing Aid Market

Posted on by scott.hodges

Apple’s AirPods Pro 2 are set to make a significant breakthrough in accessibility technology and have promised to be an “end-to-end hearing health experience.” Not only do they include hearing protection features, but also Apple’s Hearing Aid Feature (HAF) software enables compatible AirPods Pro devices to serve as hearing aids when paired with iOS 18-compatible iPhones or iPads. This includes a hearing test to customize volume, tone, and balance settings.

This innovation targets the estimated 30 million Americans with mild to moderate hearing loss. Nearly 15% of American adults over the age of 18 report some trouble hearing. According to the National Institute on Deafness and Other Communication Disorders, nearly 28.8 million U.S. adults could benefit from using hearing aids. Within that population, fewer than 1 in 3 (30%) of those over 70 has ever used them. This statistic drops to only 16% for adults ages 20-69.

Now with FDA clearance, Apple’s over-the-counter hearing aid software is expected to improve availability and acceptability of hearing support. Due to the ubiquity of AirPods, experts hope Apple’s entry into the hearing aid market will encourage more people to seek assistance for hearing loss, reduce the stigma and raise awareness about hearing health.

This development aligns with the FDA’s 2022 regulations allowing over-the-counter (OTC) hearing aid sales, making these devices more accessible and affordable for consumers. At $249, the AirPods Pro 2 are significantly less expensive than many dedicated OTC hearing aid options, the majority of which fall in the $200-$3,000 range. It is important to note that the AirPods Pro 2 are not primarily designed as hearing aids – the hearing aid functionality is an added feature to their main purpose as wireless earbuds. Dedicated OTC hearing aids may offer more advanced hearing assistance features and customization options compared to the AirPods Pro 2. However, the AirPods Pro 2 provide a much more affordable entry point for those wanting to try out hearing assistance technology, especially if they already use them as regular earbuds.

Post-Pandemic Peloton; Plans for Restructure

Posted on by scott.hodges

Peloton, the once-celebrated fitness company, recently announced that it is laying off about 15% of its employees – about 400 people. The company is also looking for a new CEO in its efforts to redefine its business model. Two years ago, Peloton hired Barry McCarthy, an experienced executive from both Spotify and Netflix, to replace co-founder, John Foley. However, McCarthy recently released a statement saying that he no longer saw a way to bring Peloton’s spending in line with its revenue.

Peloton is looking to expand its business model beyond selling stationary bikes, with McCarthy venturing into corporate wellness and revamping subscription models, in addition to phasing out free app memberships. The company also partnered with Lululemon and Hyatt hotels. However, despite these efforts, there was not a major uptick in subscriptions and the company’s stock dropped by over 90% since its peak during the COVID-19 pandemic.

The combination of consumers returning to gyms after the pandemic and a series of safety issues, such as a high-profile treadmill recall due to injuries and a death, have only compounded the challenge of reviving sales momentum.

Though Peloton has over $1 billion in debt, the company has expressed optimism over its latest restructuring efforts, which is aimed at slashing expenses by over $200 million by the end of the 2025 fiscal year. The company is focused on achieving sustainable growth and positive cash flow.

Peloton is an example of the evolving nature of tech-centric wellness ventures in a post-pandemic world. The coming months will be critical for Peloton as it aims to regain its footing in a wildly, rapidly evolving competitive market.