Nicer, an innovative travel planning and booking platform, has successfully secured $2 million in seed funding to enhance its AI-powered service for travel advisors. The investment round was led by Trip Ventures, alongside notable figures from the travel industry. This financial boost aims to expand Nicer’s technology capabilities, allowing travel advisors to serve clients more efficiently.

Through AI-integration, Nicer seeks to revolutionize the travel industry. It enhances the expertise of travel advisors by combining their invaluable personal insights and access to exclusive benefits with cutting-edge AI. This synergy aims to increase capacity, improve profitability, and offer personalized travel experiences unmatched in the market.

Ragan Stone, Nicer’s CEO and a seasoned travel advisor, highlighted the challenges that Nicer aims to eliminate. “Travel is a trillion-dollar industry plagued by inefficiencies that cost time and money. Nicer solves this problem by harnessing the power of AI to craft highly customized experiences while preserving the personalization and insights of travel advisors.” Stone stated. The company’s vision of enhancing the role of travel advisors through technology has garnered strong support from its investors.

A recent survey indicated a positive reception of AI among travel advisors, with 60% viewing it favorably and nearly half eager to incorporate it into their operations. Nicer is positioned at the forefront of technological innovation in travel, according to Shane O’Flaherty of Microsoft, who also serves on Nicer’s board.

Angie Licea, President of Global Travel Collection, expressed excitement about the partnership with Nicer, recognizing its potential to redefine the blend of technology and personal service in travel. This collaboration promises to empower travel advisors and enrich the experiences of travelers worldwide.