Consumers Post Strongest Borrowing Streak in Years

Federal Reserve data released Friday showed total consumer credit rising $20.7 billion in April, following a $22.2 billion gain in March, the strongest back-to-back monthly increase since late 2022. Both figures exceeded economist forecasts, with the April result beating a median survey estimate of $17.7 billion by roughly $3 billion. The report covers all consumer debt outside mortgages, meaning credit cards, auto loans, and student loans are all captured in the headline number.

The back-to-back nature of the gain matters more than any single month’s figure. A single strong reading can reflect timing effects or a category-specific surge, but two consecutive outsized increases suggest households are broadly and persistently willing to take on new obligations. Revolving credit, which runs primarily through credit cards, rose $10.6 billion in April, the largest single-month gain in that category in five months. Non-revolving credit, covering vehicle and education financing, added another $14.8 billion, its strongest performance in over a year.

Context for this pattern is worth noting. The last time borrowing ran this strong across two straight months, the Federal Reserve was in the early stages of its rate-hiking campaign and consumers were absorbing post-stimulus price increases by leaning on credit. The current dynamic is different in origin but structurally similar in result. Household debt service payments still run around 11.3 percent of disposable income, well below the 2007 peak, which gives the aggregate picture more room than the raw borrowing numbers alone would suggest.

What this means for the Fed’s near-term deliberations is less certain. Strong consumer credit has historically given policymakers less reason to accelerate rate reductions, since sustained borrowing appetite at current rates reduces pressure on the timing of cuts. Whether March and April represent a durable shift in household behavior or a front-loaded response to specific conditions in auto and retail markets is a question the next two months of data will start to answer.

Labor Market Strength Extends Fed Patience

The April jobs report gives the Federal Reserve a labor market that is sturdy enough to delay rate cuts, while leaving companies to manage financing costs that remain higher for longer. Employers added 115,000 jobs in April, above expectations, and the unemployment rate held at 4.3%, giving policymakers less urgency to provide support through lower borrowing costs.

The composition of hiring matters for businesses trying to read demand. Job gains were concentrated in health care, transportation and warehousing, and retail trade, while federal government employment continued to decline. That mix points to steady demand in essential services, logistics, and consumer-facing operations, even as public-sector payroll cuts continue to weigh on the broader employment picture. The report also showed a rise in part-time workers, which complicates the headline strength by suggesting that some households may be relying on less stable hours or accepting partial employment.

For the Fed, the employment data reduces the immediate risk of overtightening, while inflation remains the harder constraint. A job market that keeps expanding at a moderate pace allows the central bank to keep policy focused on price pressure, especially with energy costs and geopolitical uncertainty adding to inflation concerns. Investors read the report as evidence that the economy can keep growing without forcing a near-term pivot, though stable hiring also weakens the case for relief on interest rates.

Companies planning leases, hiring, capital projects, or debt refinancing now face an economy that is neither weak enough to force monetary easing nor soft enough to make labor planning straightforward. The firms best positioned for the next several months will be those that can protect margins while funding operations under an interest-rate environment that may stay restrictive longer than customers, borrowers, and investors had hoped.

A New Era for Free Shipping

Free shipping has been a powerful incentive for a long time in e-commerce, but the landscape is shifting. A growing number of businesses, particularly smaller and midsize retailers, are ending blanket free shipping offers or raising the free shipping threshold. This change is largely driven by rising operational costs, including higher shipping rates and increased import tariffs.

Carriers have steadily raised delivery prices in recent years, with average shipping costs now exceeding $12 per package. At the same time, new tariffs, especially on goods imported from China, are putting additional pressure on profit margins. For many small businesses, the combination has made it unsustainable to continue offering free shipping on low-margin products.

As a result, brands are revising their strategies. Some have significantly increased the minimum order amount for free shipping, while others have introduced flat-rate shipping fees unless customers join loyalty programs. In more extreme cases, companies have eliminated free shipping entirely. For example, Modern Picnic, a boutique accessories brand, recently doubled its free shipping threshold from $150 to $300 in response to growing fulfillment costs. Similarly, Home Depot raised its free shipping minimum to $45 for standard items as a response to rising carrier rates and logistics costs. Kuru Footwear, a comfort based shoe brand, now only offers free shipping to members of its loyalty program and charges an $8.99 fee to non-members. The common goal is to offset rising costs without having to raise product prices across the board. 

This shift is already impacting consumer behavior. Industry data shows that the average order value required to unlock free shipping has increased notably over the past year. There’s also evidence that higher fees at checkout lead to more abandoned carts, particularly when shipping costs are introduced late in the buying process.

While large retailers may still offer free shipping to maintain a competitive edge, the broader trend suggests a recalibration. For many brands, adapting their shipping policies has become a necessary move to preserve margins and operational stability.

Automatic Relief Coming: IRS to Distribute $2.4B in Unclaimed Tax Credits

The Internal Revenue Service (IRS) is preparing to distribute a wave of special payments to nearly one million American taxpayers who missed claiming their 2021 Recovery Rebate Credit, popularly known as stimulus checks, that was a part of the CARES Act. The distribution, totaling approximately $2.4 billion, will commence this month and continue through January 2025, with eligible individuals receiving up to $1,400 each.

These payments target taxpayers who filed their 2021 tax returns but overlooked claiming the Recovery Rebate Credit, either by leaving the field blank or entering zero. In a move to streamline the process, the IRS will automatically issue these payments without requiring amended returns from eligible recipients.

Distribution methods will vary based on taxpayers’ current banking information. Those with valid bank accounts on file with the IRS will receive their payments through direct deposit, while others will receive paper checks at their registered mailing addresses. This dual approach ensures efficient delivery to all eligible recipients.

For taxpayers who haven’t yet filed their 2021 returns, there’s still time to act. The IRS has set a deadline of April 15, 2025, for claiming the credit and any other outstanding refunds. Importantly, receiving this credit won’t impact eligibility for federal benefit programs such as SSI, SNAP, TANF, or WIC.

Taxpayers can verify their eligibility by reviewing Line 30 of Form 1040 or Line 15 of Form 1040-SR on their 2021 tax return. Those who need to update their banking information for direct deposit can do so through their tax software before filing, or contact the IRS directly for alternative arrangements. The IRS encourages taxpayers to visit their website for complete details about eligibility requirements and payment amounts.

Refinancing Your Mortgage Could Be a Smart Move in Today’s Market

Mortgage rates are dropping in the US. The average 30-year fixed-rate mortgage now hovering just above 6%, down from 7% in May. While this won’t be helpful for the nearly 60% of Americans with mortgage rates below 4%, if you purchased your home in the last few years at a higher rate, this could be a golden opportunity to refinance your home and significantly reduce your monthly payments.

Refinancing replaces your current mortgage with a new one at a lower interest rate, potentially leading to long term savings. For example, switching from a 7% to a 6% interest rate on a $500,000 mortgage could save you $329 per month. However, it’s essential to consider the costs associated with refinancing, which typically range from $2,000 to $3,000 or more, depending on your location.

To explore your refinancing options, start by using online calculators to estimate potential savings and determine your break-even point. The break-even point is the time it takes for your savings to offset the costs of refinancing. If you’re planning to sell your home soon, refinancing may not be worth it.

Next, shop around and get quotes from multiple lenders to secure the best rate. It is also worth asking your current lender about a mortgage reset option, which could be less complicated than a full refinance. Some banks and credit unions allow you to reset your mortgage to the current market rate for a flat fee, without the need for a full refinancing process.

Beyond lowering monthly payments, refinancing can serve other purposes, such as switching from an adjustable-rate to a fixed-rate mortgage or accessing home equity through a cash-out refinance. Some homeowners might even consider shorter loan terms to pay off their mortgage faster and pay less in interest.

Several factors could contribute to further drops in mortgage rates in 2024. However, while experts generally predict a gradual decline in rates throughout 2024 and reaching about 5.7 or 5.8% by the end of 2025, they caution that rates are unlikely to return to the historic lows seen in 2020-2021. The actual trajectory of mortgage rates will depend on the interplay of various economic factors and Federal Reserve policies.

While timing the market perfectly is challenging, some experts suggest acting when the numbers work in your favor rather than waiting for potentially lower rates. Keep in mind that the ability to refinance is already built into your current mortgage rate, so taking advantage of this option when it benefits you can be a smart financial move. Whether you’re looking to reduce your monthly payments, change your loan terms, or tap into your home’s equity, now is a great time to consider the process of refinancing your mortgage.

Rising Inflation Means Dining In

In the face of rising prices, Americans are rethinking their dining habits and coffee outings. For the first time in years, grocery hauls are growing larger as many opt to splurge at the supermarket instead of eating out. This shift has led fast-food chains and restaurants to enhance deals and meal combos to attract customers.

Multiple restaurant chains have been reporting sales decline since the COVID-19 shutdowns in 2020, including Denny’s, Starbucks and Wendy’s.

“When restaurant inflation is still ahead of where grocery inflation is, we definitely feel like people are probably still saying, ‘I should just cook at home a little bit more often,'” Denny’s CEO Kelli Valade told investors.

Federal data shows that grocery prices increased by 1.1% over the past year, while restaurant meal costs rose by 4.1%. These increments, though lower than in recent years, compound previous price hikes driven by increased costs for wages, ingredients, packaging, and transportation. Since mid-2020, grocery prices have surged by 19%, and restaurant prices by nearly 24%.

This economic landscape has led shoppers to rethink where they allocate their extra dollars. KD Deshmukh, an engineer from Tulsa, Oklahoma, has adjusted his budget by buying in bulk, using coupons, and switching to store brands. For a recent birthday celebration, Deshmukh and his spouse opted for a high-end seafood market to prepare a special dinner at home instead of dining out.

“Instead of going to a restaurant, we were like, ‘We are pretty good cooks — let’s go splurge on a better piece of salmon that we know came in fresh.’ And it’s a bit of a premium but definitely worth it,” Deshmukh said.

Market research firm Circana has observed this trend, noting that while many shoppers are reaching for cheaper store brands, an increasing number are also upgrading to premium products as a small treat. “It’s a little reward of — all right, I’m cutting back in these places, but at least I can have something that I perceive to be better quality, better taste, better experience at home,” says Circana’s Sally Lyons Wyatt.

After years of spending more and getting less, shoppers are now leaving supermarkets with more items, according to Circana. Concurrently, food purchases at cafes and other eateries have declined since the start of the year.

The impact on restaurants varies. Sit-down restaurants saw more diners in May and June compared to last year but remained flat in July, according to OpenTable’s tracking of online reservations.

As restaurant chains release their financial reports, a focus on deals and value meals is evident. Starbucks has been offering more discounts and meal combos, aiming to ensure customers find the Starbucks experience worth the cost. “Demonstrating our value by making sure customers believe that Starbucks experience is worth it every time” is a priority, according to CEO Laxman Narasimhan.

At the grocery store, items like wine, pasta sauce, and pizza dough are popular upgrades. “The Italian night is still huge, especially the premium Italian night,” says Lyons Wyatt. “That night, I don’t think, will go away anytime soon.”

Post-Pandemic Peloton; Plans for Restructure

Peloton, the once-celebrated fitness company, recently announced that it is laying off about 15% of its employees – about 400 people. The company is also looking for a new CEO in its efforts to redefine its business model. Two years ago, Peloton hired Barry McCarthy, an experienced executive from both Spotify and Netflix, to replace co-founder, John Foley. However, McCarthy recently released a statement saying that he no longer saw a way to bring Peloton’s spending in line with its revenue.

Peloton is looking to expand its business model beyond selling stationary bikes, with McCarthy venturing into corporate wellness and revamping subscription models, in addition to phasing out free app memberships. The company also partnered with Lululemon and Hyatt hotels. However, despite these efforts, there was not a major uptick in subscriptions and the company’s stock dropped by over 90% since its peak during the COVID-19 pandemic.

The combination of consumers returning to gyms after the pandemic and a series of safety issues, such as a high-profile treadmill recall due to injuries and a death, have only compounded the challenge of reviving sales momentum.

Though Peloton has over $1 billion in debt, the company has expressed optimism over its latest restructuring efforts, which is aimed at slashing expenses by over $200 million by the end of the 2025 fiscal year. The company is focused on achieving sustainable growth and positive cash flow.

Peloton is an example of the evolving nature of tech-centric wellness ventures in a post-pandemic world. The coming months will be critical for Peloton as it aims to regain its footing in a wildly, rapidly evolving competitive market.

Colleges Push Response Deadline due to FAFSA Delays


As acceptance letters have been distributed, many prospective college students find themselves at a standstill, awaiting the critical final component to seal their educational paths: their financial aid packages. This year, those packages are delayed, a consequence of the troubled debut of the U.S. Education Department’s revamped Free Application for Federal Student Aid (FAFSA) form. To mitigate the impact of these delays, some universities, like Cal Poly Pomona, are issuing “provisional” aid offers, with the understanding that these may be adjusted once the official start of classes approaches.

Jeanette Phillips, leading the financial aid department at Cal Poly Pomona, emphasizes the commitment to finalize financial aid offers before the academic year begins, a sentiment echoed by her peers within the California State University system. However, the reliance on FAFSA data, now compromised by inaccuracies and incomplete information, puts these financial aid offices in a precarious situation. They are tasked with delivering timely aid offers to allow students ample decision-making time, yet they are cautious of the FAFSA data’s reliability.

Justin Draeger, of the National Association of Student Financial Aid Administrators, notes the variety of strategies being employed by institutions to navigate these challenges. While some opt for provisional or estimated offers, others, like Oregon State University, have decided against such measures to avoid further confusion among students and families. Keith Raab, head of financial aid at Oregon State University, emphasizes the goal of clarity over speed in their communication strategy.

Towson University, adopting a similar stance, aims to maintain flexibility and understanding in their approach, ensuring students are not deterred from attendance due to financial aid complications. These delays, initially caused by a late launch and compounded by subsequent errors, including a significant oversight regarding inflation calculations, have necessitated adjustments in commitment deadlines at several institutions, moving them from the traditional May 1 to as late as mid-May or June.

The Department of Education acknowledges the importance of timely and accurate financial aid information for both institutions and families, and is actively working to streamline the FAFSA process. Amidst these efforts, specific challenges persist, particularly for mixed-status families, adding layers of complexity to an already stressful process.

Students like Georgina García Mejía, facing hurdles due to their mixed-status family background, exemplify the personal impact of these systemic issues. García Mejía’s persistence in submitting her FAFSA, amidst fears of missing crucial deadlines, underscores the anxiety and uncertainty faced by many students under the current system. Institutions like Towson University are extending deadlines and ensuring flexibility, signaling a collective adaptation to unprecedented circumstances, all with a shared goal: to support students in their educational pursuits amidst a backdrop of procedural delays and challenges.

“Tipping Tips:” Adjusting to the New Norms of Tipping

In an ever-evolving economic landscape, the norms surrounding tipping are undergoing a significant transformation, challenging the traditional etiquette we’ve long adhered to. At the heart of this shift is an expanded expectation for gratuities, extending beyond the usual restaurants and taxis to include places like grocery stores, self-service kiosks, and even fast-food counters. This widespread change prompts a pivotal question: What are the modern rules of tipping?

Sylvia Allegretto, a senior economist with the Center for Economic and Policy Research, sheds light on the confusion surrounding tipping practices. Her research underscores tipping’s critical role in compensating workers, especially in sectors where wages fall short of living standards. Despite the confusion, understanding the rationale behind tipping is crucial for navigating these new expectations.

A recent Pew Research survey reveals a palpable shift, with 72% of nearly 12,000 respondents noting an increase in tipping requests. This trend is partly attributed to the pandemic’s impact, where tipping emerged as a means to support essential workers during unprecedented times. Furthermore, technological advancements, such as digital payment platforms like Square, have made tipping more accessible, inadvertently influencing the culture around it.

This cultural shift is also a workaround for businesses to enhance employee earnings without directly increasing wages, a strategy particularly relevant in the hospitality sector. According to Sean Jung, a professor at Boston University’s School of Hospitality Administration, this approach allows for higher worker compensation while maintaining competitive pricing.

Understanding America’s unique tipping landscape requires acknowledging the two-tier wage system: the standard minimum wage and a subminimum wage for tipped employees. The disparity in these wages across states makes the act of tipping even more consequential. For instance, the significance of a tip can vary dramatically between a server in Washington state, where the minimum wage exceeds $16 an hour without a subminimum wage, and one in Tennessee, where the subminimum wage is a mere $2.13.

Given the complexity of wage variations, the Economic Policy Institute offers a wage tracker to help patrons make informed tipping decisions based on local wage standards. However, the ambiguity around who earns these wages can leave customers uncertain about tipping practices.

In light of these uncertainties, engaging with service providers can offer clarity. Asking direct questions about wage structures and tip distributions can ensure that gratuities reach their intended recipients effectively, especially in settings where tips are shared or deducted by payment processing systems.

The emergence of tipping requests in unexpected venues poses a dilemma for consumers. While the decision to tip remains personal, opting for a modest 10% gratuity can be a thoughtful gesture towards workers potentially earning below minimum wage.

Lastly, the phenomenon of “screen pressure” in digital payment scenarios, where preset tipping options can exceed 20%, illustrates the subtler nuances of modern tipping etiquette. In such instances, taking a moment to customize the tip amount can mitigate the impulse to conform to suggested gratuities, ensuring that the act of tipping remains a reflection of personal appreciation for service received.

As the landscape of tipping continues to evolve, navigating these changes with understanding and empathy becomes paramount, ensuring that our gestures of gratitude meaningfully support those who serve us in various capacities.

Nicer Uses AI to Revolutionize the Travel Industry

Nicer, an innovative travel planning and booking platform, has successfully secured $2 million in seed funding to enhance its AI-powered service for travel advisors. The investment round was led by Trip Ventures, alongside notable figures from the travel industry. This financial boost aims to expand Nicer’s technology capabilities, allowing travel advisors to serve clients more efficiently.

Through AI-integration, Nicer seeks to revolutionize the travel industry. It enhances the expertise of travel advisors by combining their invaluable personal insights and access to exclusive benefits with cutting-edge AI. This synergy aims to increase capacity, improve profitability, and offer personalized travel experiences unmatched in the market.

Ragan Stone, Nicer’s CEO and a seasoned travel advisor, highlighted the challenges that Nicer aims to eliminate. “Travel is a trillion-dollar industry plagued by inefficiencies that cost time and money. Nicer solves this problem by harnessing the power of AI to craft highly customized experiences while preserving the personalization and insights of travel advisors.” Stone stated. The company’s vision of enhancing the role of travel advisors through technology has garnered strong support from its investors.

A recent survey indicated a positive reception of AI among travel advisors, with 60% viewing it favorably and nearly half eager to incorporate it into their operations. Nicer is positioned at the forefront of technological innovation in travel, according to Shane O’Flaherty of Microsoft, who also serves on Nicer’s board.

Angie Licea, President of Global Travel Collection, expressed excitement about the partnership with Nicer, recognizing its potential to redefine the blend of technology and personal service in travel. This collaboration promises to empower travel advisors and enrich the experiences of travelers worldwide.