Stanley’s “Quencher” Tumbler Becomes Status Symbol

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In the ever-evolving world of trendy water bottles, the Stanley brand has taken center stage with its “Quencher” model, with growing popularity amongst a younger and predominantly female audience. The Stanley Quencher features double-wall stainless steel, which is able to keep liquids hot or cold for extended periods of time. With a 64-ounce capacity, the Quencher is heavy. Its tapered bottom is designed to fit into a car’s cup holder, and it is renowned for its durability after a Quencher not only survived a car fire but still contained ice.

The Quencher has become a social media sensation with the #stanleybrand hashtag boasting 65.3 million views on TikTok and #stanleytumbler with 1 billion views. Recently, the “Stanley + Starbucks” collaboration caused people to camp outside Target stores overnight to be first in line to purchase the limited edition. Listed at an average of $45 a tumbler, resellers are seizing the opportunity to list these exclusive items on eBay for hundreds of dollars.

Not limited to functionality, the Quencher is available in various color options and design accessibility. According to Cassandra Gagnon of WGSN, the Quencher is perceived as more than a water bottle; it embodies a lifestyle, wellness, and health item.

While Stanley was originally crafted for outdoorsmen and even used by pilots in WWII, their more recent marketing strategies, and the production of the Quencher with its different color options, enabled them to branch into a new target market, beginning with working mothers. Once Generation Z discovered the tumbler, the brand’s popularity skyrocketed, with projected annual sales exceeding $750 million in 2023.

As the Quencher continues to dominate social media feeds and fly off shelves, the long-term trajectory of Stanley’s success remains to be seen, with questions arising about its sustainability in a rapidly changing digital landscape.

Nike and Tiger Woods Announce End of 27-Year Collaboration

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On Monday, golf legend Tiger Woods announced the end of his 27-year collaboration with Nike, marking the conclusion of a longstanding partnership with the world’s largest sportswear company. Expressing gratitude for the iconic brand’s support, Woods hinted at an upcoming chapter in his career. Nike bid farewell to the golf legend on Instagram, acknowledging his transformative impact on the sport and expressing gratitude for the challenges he posed.

Despite facing setbacks, including a notable sex scandal that cost him millions in sponsorships, Woods maintained his association with Nike. From his professional debut in 1996 to his Masters win in 2019, Nike and Woods shared a significant history. Over the years, Woods signed lucrative endorsement deals with Nike, including a groundbreaking $85 million contract in 2000, making it the richest in sports history at the time.

Speculation arose about Woods potentially joining ON Running, but the Swiss sneaker brand’s CEO, Marc Maurer, dismissed the rumors at the ICR retailing Conference, stating that they were not partnering with Woods. Industry experts speculated that Nike’s separation from Woods might be linked to the company’s shift away from golf-related products.

Notwithstanding the decline in positive public opinions, Woods remains a prominent figure in sports, with his enduring popularity among fans. Analysts like Eric Smallwood suggested that Nike’s decision might be strategic, potentially reflecting a broader move by the company away from golf. Observers noted that Woods, being a shrewd businessperson, could leverage this separation to explore opportunities with brands targeting a younger and more diverse audience within the evolving landscape of golf apparel. Overall, Woods’ departure from Nike represents a significant shift, offering him new possibilities and signaling changes in the golf industry.

Study Reveals Tax on Sugary Drinks Leads to Decline in Sales

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Boulder, Colorado, Oakland, California, Philadelphia, Seattle and San Francisco recently joined over 50 countries who raised the price of sugary beverages, including coffee, tea, energy, sports, fruit drinks and sodas. Scott Kaplan, an assistant professor of economics at the US Naval Academy, conducted a study to examine how customers’ consumption habits adjust according to price changes. Kaplan discovered that the price hike of sugar-sweetened drinks led to a 31% reduction in consumer purchases.

Kaplan’s study also revealed a direct correlation between every 1% increase in price and 1% decrease in purchases. This decline in consumer purchases was an immediate result of implementing taxes, and remained consistent over the entire three years of the study.

A 2020 study demonstrated that just one daily serving of a sugary soft drink was linked with a higher risk of cardiovascular disease, and these calorie-laden drinks contribute to heart disease, diabetes, obesity and stroke. Researchers from Tufts University discovered that a reduction in sugary beverage consumption by 15-20% could lead to significant savings in healthcare costs, as much as $45 billion.

Kaplan’s study did not directly survey the health impact of the decline of sugary drink sales, though he did surmise that a 33% drop in consumer purchases could lead to a similar positive affect on healthcare costs. His analysis was published in JAMA Health Forum, and explored the possibility of a broader scale of implementation beyond the five original cities. Kaplan suggested implementing taxes from the federal level.

BSG Report Reveals the Importance of “Psychological Safety” for Employees

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According to a study by Boston Consulting Group (BCG), a notable goal for employers in 2024 is helping employees to feel safe in expressing their thoughts and taking risks. The BCG survey, Psychological Safety Levels the Playing Field for Employees, was conducted across 16 countries and involved 28,000 employees. The results revealed that employees who felt safe expressing their thoughts, also called, “psychological safety,” are 2.1 times more motivated, 2.7 times happier, and 3.3 times more empowered at work. Empathetic leadership, exemplified by respecting team members’ perspectives, emotions, and life situations, is as a key driver of psychological safety. While 12% of employees with low psychological safety express intentions to quit within a year, this number drops to only 3% when psychological safety is high.

Psychological safety is especially critical for diverse groups. When effectively established, it results in retention increases of over four times for women and BIPOC employees, five times for people with disabilities, and six times for LGBTQ+ employees, compared to their counterparts in less inclusive environments.

Nadjia Yousif, Chief Diversity Officer at BCG, emphasizes the pivotal role leaders play in fostering psychological safety: “Collective buy-in from the team is important, but leaders have an outsize impact when it comes to building psychological safety. They set the tone by being role models and signaling what behaviors will be rewarded and what won’t be tolerated. Psychological safety can flourish only if it’s driven from the top.”

The report also advises employers on how to cultivate psychological safety. Recommendations include setting aside time at the beginning of meetings for interaction and engagement and presenting opportunities for team members to reflect and discuss. Additionally, the report suggests critiquing ideas rather than people, as well as transparency and openness from leaders. Creating a space of psychological safety may take some work, but the benefits from doing so are
worthwhile.

A New Phone Plan for the New Year

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With the new year approaching, consider a more cost-effective cell phone plan. According to the New York Times, a growing trend among wireless plans promises customers significantly lower monthly rates. Budget carriers leasing wireless services from the larger companies offer phone bills at around $25 per month, undercutting the well-known providers whose monthly plans range from $60 to $200 a month.

While a budget carrier may not be able to offer the same network speed performance, download speeds with 5G and 4G technology remain quite fast and users will most likely not notice a difference between the larger versus budget providers. Additionally, with the shift to a hybrid work-week cutting down on commute times, most employees rely more on Wi-Fi connections at home or at the office and less on their cellular network.

Many have reported that the transition to a budget carrier was not always smooth. Customers complained of eSIM activation fees, wireless services that did not activate right away, unhelpful customer service, and failure to send monthly receipts. However, those who have switched over, report savings of 50%, some around $1000 a year, a worthwhile tradeoff for the hiccups they encountered. The discount plans even allow users to buy a physical or eSIM, which can be purchased from their website or app, to test out the service without dropping their current provider. This way, consumers can choose the best option available without any hassle.

If you’re looking to cut your expenses in 2024, switching to a discount phone plan is easy and will not disrupt your lifestyle.

Kardashian Private Equity Firm First Investment

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In recent news, SKKY Partners, Kim Kardashian’s private equity firm, has announced its first investment. Forming the company last year with a former exec from Carylyle Group, they have announced a foray into Truff sauces.

In a press release, SKKY explained that their “primary focus is on identifying culturally relevant brands that forge deep emotional connections with their target consumers and offer those consumers coveted products and services.”

As they announce their first investment, Kardashian said, “Truff is exactly the kind of business that embodies what we were looking for when we founded SKKY — a next-generation brand with a deep, authentic connection with consumers and the potential for ongoing growth. We’re proud to be kicking off the SKKY portfolio with this investment.”

The Future of US – China Relations

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According to CNBC, the recent meeting between U.S. President Joe Biden and Chinese President Xi Jinping has established a clear boundary in their relationship, offering businesses a sense of certainty. Held in San Francisco during the Asia-Pacific Economic Cooperation conference, this meeting signifies a commitment to cooperate under the principles of reciprocity and mutual respect, aiming to define areas where the U.S. and China can work together.

Both nations are seeking a new economic normal based on mutual benefit and adherence to established rules. Although Biden maintained export controls due to national security concerns, discussions emphasized the need to address the risks posed by advanced AI systems. Additionally, both sides agreed to revive military talks after a year-long hiatus.

The meeting signals a desire to avoid a downward spiral in their relationship and demonstrates that complete separation between the two economies is unlikely. However, the Biden administration continues its efforts to limit U.S. investment in Chinese companies involved in military-related technologies.

Despite the positive tone, long-standing challenges in U.S. business operations in China persist. While the meeting didn’t result in immediate significant agreements, it did set a cooperative tone, providing stability in the relationship. Nevertheless, companies are likely to remain cautious, focusing on reducing risks and diversifying supply chains based on the actual ground realities in China. The U.S. presidential election in 2024 and Taiwan’s upcoming elections also loom as potential factors influencing the long-term dynamic between the nations.

Wang Dong, executive director of the Institute for Global Cooperation and Understanding at Peking University, said, “I think there’s a lot of consensus coming out of this summit… What you get from this summit is a very clear signal the two countries, they are committed to what we can call recouple, in a way, on the basis of reciprocity and mutual respect… I think this is very important for both countries and indeed for the global economy as well.”

Apples for Less Makes Farmers Stressed

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If you like apples, you may be in business right now. As reported by CNN, the price of apples has, weirdly, gone way down from September to October. This is particularly unusual since it’s prime apple season at the moment. Apple prices decreased by as much as 7.9%, in contrast to items like butter, flower and sugar which all increased.

Why the decrease? This year the apple-growing weather has been particularly good with mild temperatures and nice soil. Freight costs have been lower and the changes in the export market have led to decreased prices as well. This is all great news for those of you who love apples – but it has farmers worried.

Read the full article to learn more about the apple issues in the American market and what farmers are suggesting should be done to right the situation.

Senators Warren and Graham Release Digital Consumer Protection Commission Act

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Democrats and Republicans are setting aside their differences to impose restrictions on Big Tech platforms. US senators, Elizabeth Warren and Lindsey Graham, released the Digital Consumer Protection Commission Act. The bill calls on Congress to launch a governing body with the ability stop the operation of, or sue, platforms that cause potential harm to consumers. This bill would apply not only to social media platforms, but would extend to respond to new concerns that arise as AI continues to develop.  

Warren said in a statement: “For too long, giant tech companies have exploited consumers’ data, invaded Americans’ privacy, threatened our national security, and stomped out competition in our economy. This bi-partisan bill would create a new tech regulator and it makes clear that reigning in Big Tech platforms is a top priority on both sides of the aisle.”

The Act would establish a regulator to license and police the large tech companies in the US, such as Meta, Google, and Amazon, and set clear rules for tech companies. The bill will also enforce repercussions for companies that violate the law. It would implement safeguards for every customer: families will be able to protect their children from cyberbullying and sexual exploitation by requiring these companies to clamp down on these harmful practices. Families will have the ability to seek compensation should the company fail to do so. The bill will also enable consumers to opt out of targeted advertising in order to protect their privacy.  

According to Graham and Warren’s New York Times op-ed: “No company, no industry and no C.E.O. should be above the law. These reforms will ensure that the next generation of great American tech companies will operate responsibly while remaining on the cutting edge of innovation. It’s time for Congress to act.”

Writers Guild Strike Reaches Tentative Deal

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On June 4, the Writers Guild of America announced that they reached a tentative deal on a three-year contract with the Hollywood studios. 11,500 screenwriters joined the writers’ strike, which began on May 2, 2023, claiming a rise in television production that has led to deterioration of working conditions and stagnation in wages.

The growing popularity of streaming has also affected writers, as streaming shows have 8-12 episodes per season, whereas traditional television seasons feature over 20 episodes. Writers are also fighting for better residual pay, which has been affected by streaming, as well. Writers also voiced concerns over the future use of AI, and how that may threaten their jobs.

As the strike began, Seth Meyers said that the strike would not only affect the writers, but would extend to production support, including drivers, caterers, costume cleaners, and set carpenters. During the 2007 writers’ strike, which lasted 100 days, the LA economy lost an estimated $2.1 billion.