Los Angeles Gears Up for 2028 Olympics: A Business Perspective

Following Paris’ successful 2024 Olympics, Los Angeles is preparing to host the 2028 Games, aiming to set new standards in Olympic organization and urban development. The 2028 Olympics present a significant opportunity for Los Angeles to boost its global profile, stimulate economic growth, and address long-standing urban challenges, potentially leaving a lasting positive impact on the city’s infrastructure and economy.

Infrastructure and Logistics

Mayor Karen Bass emphasizes the city’s focus on enhancing public transportation, reducing traffic congestion, and addressing homelessness. These are major issues for the City of Los Angeles, and if adequately addressed, will greatly improve life in the city even after the Games have finished.

The city plans to encourage public transit use to venues, potentially borrowing buses from other cities. Discussions with local businesses about remote work and night-time deliveries during high-traffic periods are underway, mirroring strategies from the 1984 LA Olympics. Three new bus lines are also planned to open before 2027.

The city is also planning rail extensions that will extend existing lines as well as utilize the new light rail line connecting the Crenshaw district to LAX that is now operational. This is part of a larger strategy to improve airport connectivity which includes plans for the LAX Automated People Mover connecting LAX terminals to the rail system and an Airport Metro Connector Station which will connect the airport to the light rail line.

Economic Impact and City Showcase

Casey Wasserman, Chairman of LA 2028, sees the Games as an opportunity to build upon Paris’ success and showcase Los Angeles’ unique character. The games provide the opportunity to highlight LA’s diverse culture, and position the city itself as a “main character” during the event according to Board Member Jessica Alba. While no new permanent venues will be built—a first in Olympic history—the city aims to creatively utilize existing landmarks. This strategy offers significant benefits, but it comes with unique challenges as well. The plan aligns with sustainability goals and could save up to $150 million by leveraging existing venues like SoFi Stadium and Crypto.com Arena. This strategy also reduces the risk of creating underutilized facilities post-Games and showcases LA’s iconic locations. However, some upgrades and temporary structures will still be necessary, and adapting existing venues may require creative solutions. There are also logistical challenges in coordinating across multiple locations and ensuring adequate transportation between venues. Despite these challenges, the use of existing landmarks is expected to create a unique setting for the Olympics and leave a lasting positive impact on the city’s infrastructure and economy.

It will be exciting to see some of these plans implemented over the next four years and see their impact on Los Angeles as a city as well as set the scene for the 2028 Olympics.