Burger King Worldwide is opening 12 outlets in India in the next 60-90 days. This is according to the chief executive of the India unit, Rajeev Varman. The chain has changed its menu in India and will sell mutton, chicken and veggie sandwiches.
As Varman said, “In the long run, India is going to be one of the largest markets globally. Burger King most certainly sees India as one of the biggest opportunities in the future.”
McDonald’s has already been around for almost two decades in India. Burger King is a bit behind the times and is hoping to catch up on this front.
Varman said in a recent email, “Turkey, China and Russia are each growing by around 100 restaurants a year. Here in India, we will set up our first few restaurants and use that to fine-tune our operating model before determining our growth plans.”