This collaboration is surprising on many levels. First, there is no actual doll involved. Second, the collection is a mix of real fashion and NFTs.
The collection includes 50 adult garments inspired by the iconic Barbie doll. Avatars of diverse racial backgrounds model the clothes, and three NFTs of unique looks are being sold at auction. Barbie is extending its efforts into the realm of virtual collectibles as each NFT includes a doll-sized physical design. The entire collection and the NFT designs are unisex: there is no more Barbie and Ken, just high-end fashion for all.
Mattel also has a partnership with Gucci to create Hot Wheels Collectibles.