New Strategy: User-Generated Content at the Super Bowl
The Super Bowl has long been a prime stage for innovative advertising. This year, Doritos has revived its popular “Crash the Super Bowl” contest. The winning commercial, “Abduction,” will air…
8 Losers from Super Bowl Advertising
Certainly, there is a lot of hype around the 30 second Super Bowl ads. Costing $3.5 million, these ads are supposed to be the magic bullet for the companies that…
New Tactic for Super Bowl Advertisers
Perhaps you’ve found yourself a bit confused recently. If advertisers are wiling to spend $3.5 million for a 30 second spot during the upcoming Super Bowl, then why are they…
Dannon Splashes Out First Super Bowl Ad
Dannon has apparently gotten itself into the Super Bowl act, debuting its first ever advertisement during the February 5th big event. Featuring actor John Stamos and the Oikos Greek yogurt…