Apple Inc. is excited to be launching its iPhone 8 in China – but the Chines public isn’t jumping for joy. That’s because it has a price tag of as much as $1000 attached to it – and that’s about double the average Chinese monthly salary. The iPhone has slipped to the fifth position in China behind many other offerings, and Apple is trying to get its footing back.

Greater China did, however, account for about 18% of iPhone sales in the quarter that ended in July. This makes it the top market after the US and Europe but those sales have been declining and are now down 10% from a year earlier.

Time will tell if the Chinese will get behind the new phone or if it will be left in the dust.