Wal-Mart Stores Inc. to Launch Cyber Monday Deals on Sunday

In an interesting move, Wal-Mart Stores Inc. is moving Cyber Monday to Sunday. This year, they will launch their Cyber Monday deals on the Sunday after Thanksgiving. Cyber Monday started when people at the workplace checked out purchases that they wanted online after their shopping trips to the mall over the weekend didn’t bear the fruit they wanted.

Now, as Fernando Madeira, chief executive of Walmart.com, explained, the logic of limiting the event to a weekday no longer holds.

As he said, “The customers have changed but Cyber Monday hasn’t changed with them. Now everyone has Internet.”

This is the first time that they will be offering all of their Cyber Monday promotions on Sunday. It will launch 2000 online-online specials at 8pm Eastern U.S. time on Sunday, November 29th. This is up from 500 deals of this sort from last year.

Industry-wide Cyber Monday sales in the US will probably reach $3 billion for the first time in 2015. This is up 12% from last year.