“Tipping Tips:” Adjusting to the New Norms of Tipping

In an ever-evolving economic landscape, the norms surrounding tipping are undergoing a significant transformation, challenging the traditional etiquette we’ve long adhered to. At the heart of this shift is an expanded expectation for gratuities, extending beyond the usual restaurants and taxis to include places like grocery stores, self-service kiosks, and even fast-food counters. This widespread change prompts a pivotal question: What are the modern rules of tipping?

Sylvia Allegretto, a senior economist with the Center for Economic and Policy Research, sheds light on the confusion surrounding tipping practices. Her research underscores tipping’s critical role in compensating workers, especially in sectors where wages fall short of living standards. Despite the confusion, understanding the rationale behind tipping is crucial for navigating these new expectations.

A recent Pew Research survey reveals a palpable shift, with 72% of nearly 12,000 respondents noting an increase in tipping requests. This trend is partly attributed to the pandemic’s impact, where tipping emerged as a means to support essential workers during unprecedented times. Furthermore, technological advancements, such as digital payment platforms like Square, have made tipping more accessible, inadvertently influencing the culture around it.

This cultural shift is also a workaround for businesses to enhance employee earnings without directly increasing wages, a strategy particularly relevant in the hospitality sector. According to Sean Jung, a professor at Boston University’s School of Hospitality Administration, this approach allows for higher worker compensation while maintaining competitive pricing.

Understanding America’s unique tipping landscape requires acknowledging the two-tier wage system: the standard minimum wage and a subminimum wage for tipped employees. The disparity in these wages across states makes the act of tipping even more consequential. For instance, the significance of a tip can vary dramatically between a server in Washington state, where the minimum wage exceeds $16 an hour without a subminimum wage, and one in Tennessee, where the subminimum wage is a mere $2.13.

Given the complexity of wage variations, the Economic Policy Institute offers a wage tracker to help patrons make informed tipping decisions based on local wage standards. However, the ambiguity around who earns these wages can leave customers uncertain about tipping practices.

In light of these uncertainties, engaging with service providers can offer clarity. Asking direct questions about wage structures and tip distributions can ensure that gratuities reach their intended recipients effectively, especially in settings where tips are shared or deducted by payment processing systems.

The emergence of tipping requests in unexpected venues poses a dilemma for consumers. While the decision to tip remains personal, opting for a modest 10% gratuity can be a thoughtful gesture towards workers potentially earning below minimum wage.

Lastly, the phenomenon of “screen pressure” in digital payment scenarios, where preset tipping options can exceed 20%, illustrates the subtler nuances of modern tipping etiquette. In such instances, taking a moment to customize the tip amount can mitigate the impulse to conform to suggested gratuities, ensuring that the act of tipping remains a reflection of personal appreciation for service received.

As the landscape of tipping continues to evolve, navigating these changes with understanding and empathy becomes paramount, ensuring that our gestures of gratitude meaningfully support those who serve us in various capacities.