A New Era for Free Shipping

Free shipping has been a powerful incentive for a long time in e-commerce, but the landscape is shifting. A growing number of businesses, particularly smaller and midsize retailers, are ending blanket free shipping offers or raising the free shipping threshold. This change is largely driven by rising operational costs, including higher shipping rates and increased import tariffs.

Carriers have steadily raised delivery prices in recent years, with average shipping costs now exceeding $12 per package. At the same time, new tariffs, especially on goods imported from China, are putting additional pressure on profit margins. For many small businesses, the combination has made it unsustainable to continue offering free shipping on low-margin products.

As a result, brands are revising their strategies. Some have significantly increased the minimum order amount for free shipping, while others have introduced flat-rate shipping fees unless customers join loyalty programs. In more extreme cases, companies have eliminated free shipping entirely. For example, Modern Picnic, a boutique accessories brand, recently doubled its free shipping threshold from $150 to $300 in response to growing fulfillment costs. Similarly, Home Depot raised its free shipping minimum to $45 for standard items as a response to rising carrier rates and logistics costs. Kuru Footwear, a comfort based shoe brand, now only offers free shipping to members of its loyalty program and charges an $8.99 fee to non-members. The common goal is to offset rising costs without having to raise product prices across the board. 

This shift is already impacting consumer behavior. Industry data shows that the average order value required to unlock free shipping has increased notably over the past year. There’s also evidence that higher fees at checkout lead to more abandoned carts, particularly when shipping costs are introduced late in the buying process.

While large retailers may still offer free shipping to maintain a competitive edge, the broader trend suggests a recalibration. For many brands, adapting their shipping policies has become a necessary move to preserve margins and operational stability.

Gold Reaches Record Highs in 2025 Amid Market Volatility

In 2025, gold prices have reached record levels, surpassing $3,400 per ounce for the first time and continuing to trade above that threshold. This marks a 31% increase since the start of the year, significantly outperforming major U.S. equity indices. As of May, the S&P 500 is down 12%, the Dow Jones Industrial Average is down 10%, and the Nasdaq Composite is down 16%.

The increase in gold prices is linked to several macroeconomic factors, including inflation concerns, a weakening U.S. dollar, and ongoing geopolitical tensions—particularly U.S.-China trade disputes and tariff threats. These conditions have contributed to broader market uncertainty and have influenced investor behavior.

Gold is often considered a safe-haven asset during periods of financial stress. Historical data shows that gold prices rose during seven of the past nine major market downturns since the late 1980s. Central bank activity is also supporting current price levels; in the first quarter of 2025 alone, central banks purchased 244 tons of gold.

While gold has a reputation for stability, it remains subject to volatility. Price swings of $50 or more per day have become common this year. Analysts caution that entering the market at elevated price points carries the risk of short-term corrections.

Forecasts vary: Goldman Sachs has raised its year-end projection to $3,700 per ounce, while other analysts suggest further gains are possible if current trends continue. However, most agree that diversification and risk management remain essential when considering gold as part of an investment strategy.

IRS Extends Tax Filing Deadline for Taxpayers in Several States

Most American taxpayers need to file their individual income tax returns by April 15. However, the IRS has extended the 2024 tax filing deadline for individuals and businesses in parts of the U.S. to provide relief following federally declared disasters. Taxpayers in nine states now have until May 1, 2025, to file their federal tax returns and make payments.

This automatic extension applies to the entire states of Alabama, Florida, Georgia, North Carolina, and South Carolina, as well as specific areas in Alaska, New Mexico, Tennessee, and Virginia that received FEMA disaster declarations in 2024. The extended deadline is intended to give affected taxpayers additional time to manage their financial responsibilities, gather documentation, and prepare returns while recovering from the impact of hurricanes and other extreme circumstances.

In addition, the IRS has granted further extensions for other regions. Los Angeles County, California, has a new deadline of October 15, 2025, following January’s wildfires. Additionally, all of Kentucky, along with parts of West Virginia, have until November 3, 2025, to file after severe February storms.

These extensions apply automatically to eligible taxpayers in affected areas, requiring no additional forms or requests. They are part of the IRS’s ongoing efforts to support communities impacted by severe weather and other emergencies. Full details on eligibility and updated deadlines can be found on the IRS website.

Best States for Career Opportunities: Where to Find Work in 2024

As the U.S. job market evolves, several states are emerging as prime destinations for career opportunities. Recent analysis from WalletHub reveals that New England and the Upper Midwest are leading the pack in job market strength and economic vitality.

In the list of best states for jobs, New Hampshire claims the top spot with an impressive 2% unemployment rate, less than half the national average of 4.1%. The Granite State stands out for its robust job security and notably low percentage of workers living in poverty, indicating strong compensation across industries.

Vermont follows closely in second place, matching New Hampshire’s low unemployment rate while boasting the nation’s highest annual job growth. The state has distinguished itself with the second-highest number of job opportunities per capita, and only 0.5% of its workforce faces long-term unemployment.

Minnesota rounds out the top three, powered by its thriving healthcare sector and comprehensive worker benefits packages. Massachusetts and North Dakota complete the top five, contributing to a strong showing for the northern states.

The rankings reflect WalletHub’s analysis of 34 key metrics across two main categories: job market conditions and economic environment. Factors range from employment growth and job opportunities to median annual income and commute times, with additional consideration given to emerging concerns like AI automation risk.

These state-by-state economic indicators paint a picture of regional job market health and economic resilience across the country. The data highlights areas where strong employment figures coincide with favorable economic conditions, contributing to robust local economies.

Refinancing Your Mortgage Could Be a Smart Move in Today’s Market

Mortgage rates are dropping in the US. The average 30-year fixed-rate mortgage now hovering just above 6%, down from 7% in May. While this won’t be helpful for the nearly 60% of Americans with mortgage rates below 4%, if you purchased your home in the last few years at a higher rate, this could be a golden opportunity to refinance your home and significantly reduce your monthly payments.

Refinancing replaces your current mortgage with a new one at a lower interest rate, potentially leading to long term savings. For example, switching from a 7% to a 6% interest rate on a $500,000 mortgage could save you $329 per month. However, it’s essential to consider the costs associated with refinancing, which typically range from $2,000 to $3,000 or more, depending on your location.

To explore your refinancing options, start by using online calculators to estimate potential savings and determine your break-even point. The break-even point is the time it takes for your savings to offset the costs of refinancing. If you’re planning to sell your home soon, refinancing may not be worth it.

Next, shop around and get quotes from multiple lenders to secure the best rate. It is also worth asking your current lender about a mortgage reset option, which could be less complicated than a full refinance. Some banks and credit unions allow you to reset your mortgage to the current market rate for a flat fee, without the need for a full refinancing process.

Beyond lowering monthly payments, refinancing can serve other purposes, such as switching from an adjustable-rate to a fixed-rate mortgage or accessing home equity through a cash-out refinance. Some homeowners might even consider shorter loan terms to pay off their mortgage faster and pay less in interest.

Several factors could contribute to further drops in mortgage rates in 2024. However, while experts generally predict a gradual decline in rates throughout 2024 and reaching about 5.7 or 5.8% by the end of 2025, they caution that rates are unlikely to return to the historic lows seen in 2020-2021. The actual trajectory of mortgage rates will depend on the interplay of various economic factors and Federal Reserve policies.

While timing the market perfectly is challenging, some experts suggest acting when the numbers work in your favor rather than waiting for potentially lower rates. Keep in mind that the ability to refinance is already built into your current mortgage rate, so taking advantage of this option when it benefits you can be a smart financial move. Whether you’re looking to reduce your monthly payments, change your loan terms, or tap into your home’s equity, now is a great time to consider the process of refinancing your mortgage.

Hyundai’s $7.6B Georgia Plant Rolls Out First Electric SUVs

Hyundai has officially started producing electric SUVs at its $7.6 billion manufacturing plant in Georgia, less than two years after breaking ground. Located west of Savannah, the facility is a significant step for the South Korean automaker in expanding its electric vehicle (EV) production in the U.S. The plant’s first commercial vehicles, the 2025 Ioniq 5 electric SUVs, are set to hit U.S. dealerships by the end of this year, offering benefits such as zero tailpipe emissions, a reduced carbon footprint, and greater resource efficiency.

Hyundai’s Georgia plant aims to produce up to 300,000 EVs annually, along with the batteries that power them. Once fully operational, it will employ 8,500 workers. Currently, more than 1,000 employees are already staffing the completed vehicle production areas, while construction on the battery facilities continues.

The accelerated timeline for opening the plant was driven by federal incentives under the 2022 Inflation Reduction Act. The Act aims to combat climate change by offering buyers tax credits of up to $7,500 for EVs made in North America with domestic batteries. This spurred Hyundai to expedite its operations to qualify for these benefits, despite initial concerns about the policy’s fairness. The company is planning a grand opening in early 2025. With sustainability at the forefront, Hyundai is committed to using eco-friendly materials and targeting 100% renewable energy in its manufacturing processes, reflecting its dedication to reducing emissions and promoting a greener future through electric mobility.

Three Positive Takeaways from September’s Employment Report

Recent economic data highlights a surprisingly strong trend in job growth, bringing optimism to the business landscape. In September, the U.S. economy demonstrated remarkable resilience, with employers adding 254,000 jobs—well above economists’ expectations of 150,000. This robust growth coincided with a drop in the unemployment rate to 4.1%, indicating a tightening labor market.

This surge in job creation has reinforced confidence in the U.S. economy’s strength, countering concerns of a potential slowdown and underscoring the continued vitality of the labor market across various sectors.

A key highlight of this report is the broad-based nature of job growth. Restaurants, retailers, and construction companies all contributed to the employment gains, signaling a widespread recovery. Additionally, revisions to July and August figures added another 72,000 jobs to previous estimates, further emphasizing the job market’s strength. Although job growth has slowed since the first quarter, it remains solid, with an average of 186,000 jobs added monthly over the past three months.

Another encouraging development is the ongoing expansion of the U.S. labor force, which grew by 150,000 individuals in September. This increase is largely driven by immigration, with the foreign-born workforce rising by 1.4 million over the past year. The influx of new workers has been essential in sustaining job growth, particularly as the native-born workforce shrinks due to the retirement of baby boomers. Furthermore, workers are seeing real gains in purchasing power, with average wages increasing 4% year-over-year, outpacing inflation and extending a 15-month trend of wage growth exceeding price hikes.

These positive employment figures have broader economic implications. The 4% rise in average hourly earnings may bolster consumer spending, while the strong labor market could influence the Federal Reserve to take a more cautious approach to interest rate adjustments. Overall, the September jobs report strengthens confidence in the U.S. economy’s resilience, easing recession fears and supporting the possibility of continued growth and stability in the months ahead.

Target Cuts Prices, Creates New Budget Brand

In a strategic move to alleviate financial strain on shoppers, Target announced on Monday a significant price reduction on over 5,000 everyday items, signaling a boon for consumers looking to stretch their dollars. Amidst ongoing economic challenges, this decision aims to make essentials more accessible and affordable, impacting a wide range of products from groceries to household necessities.

The price cuts span an array of essential goods, including staples like milk, meat, and bread, as well as other frequently purchased items such as soda, fresh fruits and vegetables, snacks, and yogurt. Not stopping at food items, Target’s markdown also extends to other significant everyday purchases like peanut butter, coffee, diapers, paper towels, and pet food.

Target’s Executive Vice President, Rick Gomez, emphasized the company’s commitment to supporting its customers during these tight economic times. “We know consumers are feeling pressured to make the most of their budget, and Target is here to help them save more,” said Gomez. This initiative isn’t just a temporary promotion but part of a broader strategy to remain competitive and responsive to market demands and consumer needs.

Target has already reduced prices on approximately 1,500 items and plans to continue these discounts throughout pivotal shopping periods, including Memorial Day, the Fourth of July, and the back-to-school season. In some locations, customers will now find a 20-ounce package of Thomas’ Plain Bagels reduced from $4.19 to $3.79, a 75-count of Clorox Scented Wipes cut from $5.79 to $4.99, and a 1-pound container of Good & Gather Unsalted Butter dropped from $3.99 to $3.79.

Target has also created Dealworthy, a new house brand to compete with dollar stores and Walmart. Dealworthy offers 400 budget-friendly items, including phone chargers, underwear, and disposable plates. It will replace Smartly, Target’s former low-priced brand. Up&Up will be redesigned and priced slightly higher than Dealworthy, offering over 2,000 items, most under $15, and “higher quality standards.”

These price adjustments come at a time when inflation metrics such as the Personal Consumption Expenditures (PCE) price index report a 2.7% increase as of March, compared to the previous year, according to the Bureau of Economic Analysis. This index, a critical measure used by the Federal Reserve to gauge inflation, overshoots the Fed’s preferred target of 2%, highlighting the broader economic pressures that make Target’s price cuts even more pertinent. By lowering the cost of basic goods, Target is not just enhancing affordability but is actively taking a role in helping manage the economic wellbeing of its customers.

The Business of Bringing Back Businesses

Fashion Fair, the beloved cosmetics company, went bankrupt in 2018. But in June 2022, the firm, which Pulitzer prize winner Lynn Nottage said “represented Black beauty, it represented sophistication, and it was the first makeup that I ever tried on in the mirror,” was resurrected. This is part of a current economic trend in which Black businesswomen opt to revive a legacy brand rather than start a new company from scratch. In some instances, Black entrepreneurs are launching companies based on known white-owned firms that unfairly used images of Black people as part of their branding and merchandising.

Like Fashion Fair, Madam (originally known as Madam C.J. Walker), the Black hair care brand, revamped both the external elements of their products, like packaging and advertising, as well as the actual production processes. Even with these changes, Fashion Fair and Madam still focus on the shared historic mission of each company: bringing wealth, access, and prestige to Black communities, particularly women.

McKinsey study found that Black-founded and Black-owned beauty brands comprised 2.5 percent of 2021 revenue in that industry; Black consumers spent 11.1 percent, the equivalent of $6.6 billion, on beauty products. While spurred mostly by need, as a way of ensuring the employment and safety of Black Americans in the dark era of Jim Crow laws, Black-owned businesses are a historic and iconic representation of pride. Historian Juliet E.K. Walker describes the time as the “Golden Age of Black Business,” when Black-owned businesses grew across the U.S.

The newest iterations of the company are also updated for today’s consumer interests. The Madam formula, for example, has been revised to substitute petroleum, which is derived from crude oil, from the products’ hair and scalp treatment recipes.

In some instances, Black entrepreneurs are redressing historic wrongs of white-owned companies that feature images of Black domestic workers in their logos and images. Rapper and entrepreneur Percy Miller, known as Master P, restarted his Uncle P’s line of pancake mixes and rice in response to this trend. He recalls how his grandmother used to favor brands featuring Black people, but as he grew he came to realize “that Aunt Jemima and Uncle Ben were models, and none of the proceeds from these brands went back to helping the community and their families; it was just pure mockery.” In an attempt to remedy these historical injustices, Miller sources rice for his products from Ghana; some profits are earmarked for programs serving low-income children and the elderly in New Orleans and St. Louis. A picture of Miller himself, in sunglasses, is affixed on Uncle P’s products.

Remote Workers Resign to a Renters Crisis

Pandemic restrictions are lifting and most bosses and companies are accepting that remote work is here to stay. And as employees continue to enjoy the benefits of working from home, they are also looking for homes to work in. The rental market is fierce these days, with prime interest in Florida and across the Northeast region of the U.S.

A review of recent real estate data released in June by RentCafe, a subdivision of Yardi real estate software, indicates that Miami-Dade County, with its 20+ miles of beaches, had the most competitive rental market during the first third of 2022. Orlando and other parts of Southwest Florida are also in the top-ten list of cities, as are Harrisburg, Pa., North and Central Jersey, Grand Rapids, Mich., Rochester, N.Y., and Milwaukee.

What these cities all have in common is their excellent school systems, tranquil lifestyles, and family-friendly communities. The demand for rental properties is driven by high housing prices that have not budged in years and climbing mortgage rates prompting buyers to delay their purchase and seek a rental lease. While some cities are accommodating the increased demand, like Miami-Dade County where additional units were released to the rental market, other cities are not as quick to meet the need: Harrisburg, PA did not add any new apartments in the last four-month period, causing most tenants to renew their leases instead of moving out.