Not surprisingly, while Blockbuster is falling to the side, Netflix Inc continues to do shockingly well. Netflix surprised Wall Street on Wednesday with their quarterly proft after they added almost 4 million customers in the US and abroad. Their shares soared 35% higher in after-hours trading.

Expanding into Scandinaviafrom October to December, Netflix actually warned investors that it was likely there would be a loss during this period. They underestimated the impact that the busy holiday season would have on their sales, however. They reported $8 million in net income for the fourth quarter and revenue rose 8% to $945 million from the same quarter a year earlier.

As Netflix CEO Reed Hastings explained, “We just saw tremendous growth over the holidays.”