Certainly, there is a lot of hype around the 30 second Super Bowl ads. Costing $3.5 million, these ads are supposed to be the magic bullet for the companies that pay for them. But do they really pan out? Are they worth the $3.5 million investment?
24/7 Wall St. took the time to rank the total spending of all companies that have advertised in the Super Bowl to see which hit the mark – and which wasted their money. 24/7 Wall St. did an astounding amount of research to get their figures. They calculated the number of commercials every company who advertised during the Super Bowl bought, and the length of each ad.
Based on their findings, the 8 brands that have wasted the most on the Super Bowl include: Anheiser-Busch InBev, PepsiCo, General Motors, Yum! Brands, Coca-Cola, Warner Bros., Ford and E*Trade.